The best method to get industrial SEO results is content creation. Creating content that is relevant to your industry is still the main SEO strategy that works. Search engines understand text more than anything else. They have spiders that search the internet, they view the keywords on your site, count how many times they appear on a page and then rank your page based on that information. Then the take some negative and positive items to adjust. For example if you put a keyword phrase in 500 times, they give you a negative. It is obvious that you are trying to game the system. Lets suppose some people share your webpage in forums or social networks, then they boost the results.
That is the best method to get Search Engine results. Simple and yet most companies, especially industrial companies do not provide enough information to their website designers. Then we have the perspective of the client, they scan your website looking for content, they may be trying to make a large purchase and will most likely base their decision based on the information that is provided on the website, if you provide very little information then the will leave and perform the same search again, never to return. Google understands this behavior and that is why large sites get more traffic.